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We have admit that we were disappointed that Breeze did not choose Worcester for any flights. the thing that surprises is that their own target market lined up with them picking Worcester over Providence or Hartford.
Is there a silver lining??
We think that there is.
Breeze will definately be targeting passengers in the Massport, or more specifically JetBlue in Boston/Worcester/Springfield. One way Massport/JetBlue could fight back would be to provide more Jetblue flights/options our of Worcester!!!
We go with Rusty prediction with a new flight option coming to Worcester from JetBlue for this Holiday Season.
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Comments
I mentioned a while back about Breeze waiting to see if any new airlines fly out of Worcester and how they do. I still believe that’s what they’re doing. Hartford and Providence have the numbers to back it up for how successful flights are out of there but Worcester currently has 2/4 flights that have 50% or higher loads and that’s JetBlue’s flights. If Massport was smart, what they could do is market to the big three out of Boston (JetBlue, American, Delta) and mention the new landing system, cheap/free parking, lower wait times through security, etc. Market Worcester as a hub for flights that Boston needs. If there’s people in Western Mass, look at destinations that don’t fly out of Albany and Bradley, you have an entire market out there plus people in Vermont and New Hampshire as well (Manchester doesn’t have a lot of flights and they don’t even have delta or JetBlue there). They could use Worcester as a satellite hub for Boston and pitch flights to Atlanta, DC, Philadelphia, Chicago, Minneapolis, etc. All of those cities are major hubs for different airlines that could work great for ORH. You just need to market the airport, when you don’t then you get the loads that American and delta have, when you do you get the loads that JetBlue have.
Just look at JB early flights tomJFK. You can literally fly anywhere in the world from ORH right now.
Delta to ATL doubles that.
Similar flight at 6am from Worcester (B6 671) only codeshares with Emirates and Qatar Airways.
WHY???
Sources:
1: ORH-JFK codeshares: https://www.flightstats.com/v2/flight-tracker/B6/671
2: BTV-JFK codeshares: https://www.flightstats.com/v2/flight-tracker/B6/233