Think the cost was $3,000,000, but whose counting.
How are these working out??
Do you ever hear anyone reference these??
We drive by them every day and do not even notice them.
$3,000,000 dollars
SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents.
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