Fiscal 2023 DIF Account

Worcester Wayfinder Signs

 Think the cost was $3,000,000, but whose counting.

How are these working out??

Do you ever hear anyone reference these??

We drive by them every day and do not even notice them. 

$3,000,000 dollars 


SPD created a brand identity and wayfinding master plan for the City of Worcester, including a comprehensive analysis of their brand identity and wayfinding signs, recommendations, and design concepts. SPD collaborated with the project team to increase awareness and tourism, and to improve the overall image of the City by creating a functional wayfinding system for visitors and residents.


Common Sense said…
Could have purchased 60 new police cruisers for that amount. Another waste of taxpayer money.
Anonymous said…
I like these signs and they are helpful for neighborhood identity, especially for visitors and travelers.