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What is our business plan???
We feel that we have two basic options to market Worcester Airport.
Right now we are doing both.....
Option 1 Direct flights to leisure destinations.
- Market the ease of Worcester, direct flights, low parking rates, short lines etc.
- JetBlue flights to Fort Lauderdale (FLL) and Orlando (MCO) are example of this.
- After 5 years we are consistently over 80%
Option 2 Flights To Hubs
- Fly to a hub from Worcester and then connect to anywhere you want to fly
- JetBlue to JFK, American to Philadelphia and Delta to Detroit are examples of this.
- These three flights combined have loads in the mid 50's
Results matter..
Flights to the hub are not working for Worcester right now..
We need to focus on direct flights to leisure destinations....
That should be our marketing plan...
Comments
Of course, Masport can continue demonizing Uber and making it even MORE inconvenient for passengers, or it could push more flights to ORH.Nah--they will just punish paying customers instead and add more traffic to the Mass Pike.
Providing a secondary airport incentive is an actual form of solution that relieves congestion at Logan and adds to the massive traffic nightmare of people on the roads going to all paces Boston/Greater Boston. If the draw to Logan is reduced, there is a corresponding reduction in overall congestion.
I picked in demand flights from personal observation--those are daily draws of all day traffic given the number of flights. I'm sure that there are others.
I'm putting my money where my mouth is in booking my next 3 flights out of ORH. I just happen to need to go to MCO and FLL.
I agree with you on Knight's Limo. They are great.
You are also right about the options. I wouldn't use ORH to fly to a place that I absolutely had to be on that same day because of the lack of fallback options that Logan provides. I use ORH if I am flying in the day before (its actually the only way ORH permits you to travel to Florida direct because it takes off later in the day). This way, if its delayed its not a disaster, just late. I suppose if you wanted to lay over you can go to JFK and then to FL (or wherever) but in the winter that increases your chance of delay or cancelation exponentially. Why risk another northern winter weather airport when you don't absolutely have to.