SouthWest CEO Interview

Advertising On Billboards Off Mass Pike

The other day driving West on Mass Pike saw great digital ad on billboard at intersection of 495 for Delta to Detroit out of Worcester!!

We need more of this.   
Worcester 290 East and Worcester would be perfect.

Ads have been getting much better also!!
Check this one out!!   




Comments

molly said…
great marketing is starting to happen
Common Sense said…
I think that putting a full page ad in the program at the Hanover would be effective (and relatively cheap). It would advertise to people in Central New England with good disposable incomes. A targeted marketing campaign for college students (and their families) would be helpful.